Over the last few months, we have seen an emergence of digital innovations from pivoting business models for business continuation during a pandemic, to digitalising business processes. However, has this improved the quality of life for everyone? Research shows that despite these efforts, there are still limitations of digitalisation in the African community. There exists a digital divide. Those who have access to digital have capitalised on the opportunities, however, others have been excluded or lack the basic tools to access the internet. Digitalisation is a key enabler that allows African citizens to participate in the digital economy, and especially empower women and the excluded (AU, 2020: 40). Failure to bridge the digital divide could risk becoming stagnant.
The webinar is aimed at business managers, entrepreneurs, and small-to-medium-sized business owners interested in constructing creative ways of reaching the missing middle. We shall look at practical ways to reach those who are excluded from participating in the digital-driven world.