Content Centre

Stay ahead of the curve and re-imagine the future with our Content Center. Discover the latest news, updates, and expert insights from our faculty and business community. Engage in thought-provoking discussions and gain a new perspective on business.

  • Philasande Sokhela from Johannesburg Business School on Digital Marketing and AI

The Impact of Artificial Intelligence on Digital Marketing Teams: Are Humans Becoming Obsolete?

January 20, 2023|Digital Transformation|

By: Philasande Sokhela, a Faculty Member at the Johannesburg Business School Businesses are turning to artificial intelligence (AI) to stay competitive in the ever-changing digital landscape as the world becomes more digitised. Digital marketing is one area where AI has a significant impact. However, as AI assumes more responsibilities [...]

  • Steven Sidley - Professor of Practice at the Johannesburg Business School

Something wicked this way comes: ChatGPT, Artificial Intelligence’s quantum leap

January 12, 2023|Opinion Piece|

By Steven Sidley, a Professor of Practice at the Johannesburg Business School Within its short life, ChatGPT has generated a library of heated controversy, a cesspool of Twitter insults and counter-insults, dire predictions about the end of humanity as we know it and breathless prose about a brave new world. [...]

  • Prof Bonang Mohale - 100 Most Reputable Africans - Johannesburg Business School

Johannesburg Business School’s Bonang Mohale Included in 100 Most Reputable Africans

January 9, 2023|Announcement|

Congratulations to Bonang Mohale, a Professor of Practice at Johannesburg Business School, on being recognised by Reputation Poll International as one of the 100 Most Reputable Africans for 2023.This list, featuring individuals from diverse sectors, including governance, human rights, education, entertainment, and business, is a testament to the hard work [...]

JBS Introduces A New MBA Pathway in Digital Healthcare Management

November 9, 2022|Announcement|

The Johannesburg Business School, a faculty of the University of Johannesburg, is introducing a new MBA learning pathway in Digital Healthcare Management. The new Digital Healthcare Management learning pathway into our Master of Business Administration (with a Digital Transformation Lens) is designed to equip students from a healthcare background [...]