The newly established Johannesburg Business School (JBS), at the University of Johannesburg, launched its inaugural MBA this week. With a subtle departure from conventional General Management studies, the JBS MBA focuses on growing and scaling businesses in the South African and African context. It has a strong practical orientation, with local and international faculty recognised for their excellence in teaching, but who have also played an active role in industry.

The interest in a new approach to business education and a differentiated MBA is evident in the sheer size of the first intake of the JBS MBA. With a total cohort of over 80 students, the JBS MBA has two streams: the Weekender and an innovative Early Bird class starting at 06h30am during the week.

Apart from the practical orientation with outstanding local and international faculty, the JBS MBA has been developed around three core areas of knowledge, to equip students to master business in the local and international context:

  • First, a focus on self and conscious leadership.
  • Second, the role of enterprise and the opportunities emerging from the Fourth Industrial Revolution (4IR) and the new AI decade, starting 2020.
  • And third, a broader impact on society and the environment that is way beyond ‘business as usual.’

Naturally, technology, innovation and disruptive change will permeate throughout the programme. But the human side of work and life is just as relevant. In the South African context, there is a need for new business that will generate new jobs. The JBS will have a direct impact on employment creation in South Africa by encouraging and supporting new business and fresh ideas.

The future of business and personal development in South Africa requires international exposure and the development of a global mindset. JBS MBAs can look forward to an international elective in their second year of studies, travelling to one of JBS’ international partner schools in either India, Argentina or China.

“The role of business in South Africa and globally has changed. The world needs business leaders and entrepreneurs that will contribute to progressive change and innovative impact in society and toward a sustainable environment. The JBS is committed to developing and supporting such individuals. A global impact starts at home, in South Africa, with a continental vision that redefines the purpose of business in our African context. The JBS MBA, with a focus on growing and scaling new business, is a pivotal part of this vision for our future.” Says JBS’ Senior Director, Prof Lyal White.

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