Content Centre

Stay ahead of the curve and re-imagine the future with our Content Center. Discover the latest news, updates, and expert insights from our faculty and business community. Engage in thought-provoking discussions and gain a new perspective on business.

CHIETA-JBS Centre For Digital Transformation Launch

April 17, 2024|Announcement|

The University of Johannesburg (UJ)’s Johannesburg Business School (JBS) and the Chemical Industries Education and Training Authority (CHIETA) have joined forces in an innovative research project to address the critical skills development needs of the nation.This partnership aims to enhance research capabilities and foster innovation, ensuring both short and long-term [...]

Navigating The Noise: How Trends Influence Online Conversations and How Brands Can Stand Out

February 25, 2023|Opinion Piece|

Navigating The Noise: How Trends Influence Online Conversations and How Brands Can Stand Out Online Conversations and How Brands Can Stand Out By Philasande Sokhela With the advent of widespread digital communication, trends can quickly spread across the globe. It can be challenging for brands [...]

Small Business Enrichment Programme (SBEP): 2023 Intake

February 8, 2023|Announcement|

2023 Small Business Enrichment Programme (SBEP) The Johannesburg Business School's Centre for Entrepreneurship (JBSCE) and UJ Finance Expenditure (UJFINEX) are proud to announce that applications for the 2023 Small Business Enrichment Programme (Cohort 1) are open. Closing Date: 17 February 2023 Download Flyer [...]

  • Philasande Sokhela from Johannesburg Business School on Digital Marketing and AI

The Impact of Artificial Intelligence on Digital Marketing Teams: Are Humans Becoming Obsolete?

January 20, 2023|Digital Transformation|

By: Philasande Sokhela, a Faculty Member at the Johannesburg Business School Businesses are turning to artificial intelligence (AI) to stay competitive in the ever-changing digital landscape as the world becomes more digitised. Digital marketing is one area where AI has a significant impact. However, as AI assumes more responsibilities in [...]

  • Steven Sidley - Professor of Practice at the Johannesburg Business School

Something wicked this way comes: ChatGPT, Artificial Intelligence’s quantum leap

January 12, 2023|Opinion Piece|

By Steven Sidley, a Professor of Practice at the Johannesburg Business School Within its short life, ChatGPT has generated a library of heated controversy, a cesspool of Twitter insults and counter-insults, dire predictions about the end of humanity as we know it and breathless prose about a brave new world. [...]