Programme Overview
This programme equips individuals and businesses with the knowledge and skills needed to position their brands effectively in today’s highly competitive and rapidly evolving digital landscape. Participants will explore key concepts such as market differentiation, brand identity, and customer engagement in online environments.
The programme emphasises the importance of brand positioning and its critical role in driving organisational success. It also addresses the impact of the digital age on brand strategy, offering insights into how technological advancements and social media influence modern brand experiences.
Through practical learning, participants will develop the ability to use tools and techniques that enable effective brand positioning in a fast-changing digital market. They will also learn to build an online presence that resonates with target audiences, fosters brand loyalty, and remains adaptable to emerging trends.
Target Audience
- Marketing professionals and brand managers looking to refine their digital brand positioning strategies.
- Entrepreneurs and small business owners aiming to build a strong online brand presence
- Social media managers and digital content creators responsible for crafting and communicating brand messages.
- Corporate communication specialists seeking to align their company’s branding with digital trends.
- Creative professionals (designers, copywriters, etc.) who want to enhance their branding expertise in digital channels.
- E-commerce business owners looking to stand out in the competitive digital marketplace.
Entry Requirements:
NQF level 5 qualification with a minimum of two to three years’ experience in managing or leading a team in a corporate environment; or
NQF level 5 qualification and a minimum of two to three years’ experience in running or managing a small- to medium-sized enterprise (SME); or
A minimum of six years’ work experience managing or leading a team in a corporate environment or in a SME.
Duration:
2 days
Mode of Delivery:
Hybrid (Contact and online classes)
Certification:
Attendance-based certificate
Learning Outcomes
- Understand the fundamentals of brand positioning and its relevance in the digital space.
- Learn how to craft a unique brand identity that differentiates from competitors.
- Develop strategies to communicate brand values and vision through digital platforms.
- Explore the role of social media, SEO, and content marketing in brand positioning.
- Gain insights into consumer behavior and engagement in digital environments.
- Learn how to leverage data analytics and digital tools to optimize brand performance.
- Understand the importance of consistency and adaptability in maintaining a strong digital brand presence.
- Acquire tools to measure the effectiveness of digital branding efforts and make data-driven improvements.
Contact Information:
Telephone: 011 559 1866
Enrolment Process:
Email: execed@jbs.ac.za
